----- Original Message ----- 
  From: Bourgeois, Dr. Martin 
  To: Teaching in the Psychological Sciences (TIPS) 
  Sent: Sunday, April 12, 2009 11:13 AM
  Subject: RE: [tips] Milgram/Asch/Madoff






  Michael, there's a substantial body of literature going back over 40 years 
that supports the idea that what you call 'affinity' (we tend to call it 
similarity) increases conformity. Festinger's social comparison theory, 
published in 1954, considered similarity to be a key variable in predicting 
social behavior.

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   I am not sure if  the affinity I am talking about is equivalent to the 
social psychology similarity .From my understanding the latter had more to do 
with interpersonal attraction and group
  cohesive factors.I think the social psychology line also included 
"complementarity" (opposites attract) and "phyicality" as contributive to 
interpersonal attraction. The bottom line for Madoff's
  investors could have been pecuniary enhanced by the e-r demand 
characterics.Madoff,ironically,
  was  a victim of this assumed motivation.
  Michael Sylvester,PhD
  Daytona Beach,Florida




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