Yep. I seem to remember that the research showed people insulate themselves from processing the information. I think Cialdini discusses this in his "Influence" and related work. But I'm very sure I remember that these ads have very limited effectiveness. That would be a good starting place, I think- but perhaps someone one the list whose area of expertise is social influence could add more. Tim _______________________________ Timothy O. Shearon, PhD Professor and Chair Department of Psychology The College of Idaho Caldwell, ID 83605 email: [email protected]
teaching: intro to neuropsychology; psychopharmacology; general; history and systems "You can't teach an old dogma new tricks." Dorothy Parker ________________________________________ From: Michael Britt [[email protected]] Sent: Wednesday, August 19, 2009 8:28 AM To: Teaching in the Psychological Sciences (TIPS) Subject: [tips] Scare tactics and driving while texting I don't know if you've noticed, but more videos are appearing that are attempting to get people to stop texting while driving by showing videos of young people getting into scary accidents. This reminds me of other attempts to get young people to stop smoking by showing them images of cancerous lungs and by the whole "Scared Straight" program. Weren't these influence attempts shown to not be effective? Michael -- Michael Britt, Ph.D. Host of The Psych Files podcast www.thepsychfiles.com [email protected] --- To make changes to your subscription contact: Bill Southerly ([email protected]) --- To make changes to your subscription contact: Bill Southerly ([email protected])
