>From the NY Times:
Hey, What if Contestants Give Each Other
          Shocks?

          By ERICA GOODE

               LONG before anyone ever heard of reality
               television, or its most recent
               efflorescence, "Survivor," a group of
          scientists began putting ordinary people into
          unusual situations and observing how they
          behaved.

          They were social psychologists, experts in the
          systematic study of behavior. And they had
          noble aspirations. Stirred by the events of their
          time -- the Holocaust, prison riots, the
          indifference of bystanders as a young woman
          was stabbed to death on a New York street --
          they sought to understand the darkest human
          deeds in the hope of finding ways to prevent
          them.

          In particular, the psychologists, who carried
          out a variety of experiments at prestigious
          universities from the 1950's and into the
          1970's, were fascinated by the power of
          situations to influence people's behavior,
          sometimes even overriding individual
          personality traits and the dictates of personal
          conscience.

          The experiments were compelling, and still
          enthrall undergraduates when they are taught
          in introductory psychology courses. In
          perhaps the most famous, Dr. Stanley
          Milgram's study of obedience to authority, the
          subjects meekly delivered what they believed
          were potentially fatal electric shocks to
          another person when ordered to do so by an
          experimenter in a white coat.

          In another, student volunteers at Stanford University who were 
randomly
          assigned to play prisoners or guards for a two-week stay in a 
simulated
          prison became so caught up in their roles that the study had to be 
halted after
          a week.

          But the research also stimulated heated ethical debate. Subjects 
were
          sometimes deceived about the true purpose of the experiments, 
which critics
          felt was a breach of trust. And some worried about the long-term 
effects on
          the subjects, who often acted, under the pressures of the 
experimental
          paradigm, in ways they later found abhorrent.

          In a famous 1964 critique, Dr. Diana Baumrind, a psychology 
professor at
          the University of California at Berkeley, wrote: "I would not like 
to see
          experiments such as Milgram's proceed unless the subjects were 
fully
          informed of the dangers of serious aftereffects and his 
correctives were
          clearly shown to be effective in restoring their state of 
well-being."

          By the late 1970's, ethical guidelines discouraged the use of most 
deception in
          psychological research, and required thorough debriefing of 
subjects. As a
          result, neither the Milgram study nor the Stanford prison 
experiment could be
          carried out today.

          That is, in the world of science.

          The producers of reality television shows, however, are unfettered 
by such
          constraints. Their subjects are "Survivor" wannabes, who stand to 
win fame
          and fortune. The purpose is simply to entertain, titillate -- and, 
oh yes, to
          make money. And the situations eager contestants are plopped into 
are limited
          only by developers' imaginations.

          They can put people on islands and make them eat bugs, walk on hot 
coals
          and choose between their comrades (as in "Survivor"). They can 
chain four
          women to a man for a week (as in "Chains of Love," recently bought 
by
          NBC). They can, much like the experimenters in the Stanford study, 
lock
          people up in prison (as in "Jailbreak," recently acquired by ABC, 
in which the
          inmates will try to escape).

          And in a twist that oddly merges the science of the past and the 
entertainment
          of the present, one production company, Film Garden Entertainment 
in Los
          Angeles, is even planning to re-enact the Milgram study and other 
social
          psychology classics in a 13-part series called "The Human 
Experiment."

          "We were very intrigued, long before 'Survivor,' in producing a 
show that
          would reveal certain things about human behavior in a context that 
was
          entertaining and at the same time educational and legitimate," 
said Nancy
          Jacobs Miller, Film Garden's president. She said her company, like 
other
          producers, is hoping that a cache of reality offerings might see 
them through
          an anticipated strike by actors and writers next year.

          Film Garden is also trying to enlist as a consultant Dr. Philip 
Zimbardo, the
          Stanford psychology professor who, with two graduate students, 
directed
          the prison study three decades ago.

          Ms. Miller has asked him to help choose experiments and guide 
their
          execution.

          But like other psychologists, Dr. Zimbardo, who said he has not 
decided
          whether to participate in the project, has a mixed reaction to 
reality television.

          On the one hand, he said, "Survivor" and other such shows are 
"wonderful,
          because they make the public aware of how fascinating it is to 
observe
          human behavior."

          "Candid Camera," he said, was arguably the networks' first venture 
into
          reality television.

          Allen Funt, the show's host, "was one of the first intuitive 
psychologists," Dr.
          Zimbardo said. "He put ordinary people into unusual circumstances 
and we
          watched how they improvised. That's what makes people want to be
          psychologists."

          In fact, at the American Psychological Association's recent annual 
meeting,
          the late Mr. Funt was honored for "lifelong contributions to 
psychology and
          the public."

          And like the experiments of an earlier era, reality TV shows can 
be useful in
          demonstrating the power of circumstance to determine behavior, 
revealing,
          Dr. Zimbardo pointed out, "that people are incredibly complex, and 
that we
          can alternately be Hitler at one time and Mother Teresa the next."

          Yet television is not science, despite the advertisements for 
"Survivor" calling
          it "the ultimate human experiment." Participants are not randomly 
selected,
          the way experimental subjects would be. There are no control 
groups.

          And the very intensity of such situations presents dangers.

          "Simulated reality can become reality," Dr. Zimbardo said. 
"Everybody knew
          in the prison study that it was an experiment, which is a formal 
game. But it
          didn't make any difference. People were having emotional 
breakdowns."

          Psychologists quickly realized the risks of such research, and 
took steps to
          address them.

          As a result of the prison study, Dr. Zimbardo said, "We were able 
to do
          good. We were able to convey to the participants what their 
behavior
          illustrated. The public learned something. The scientists learned 
something.
          And the participants learned something." B UT television makes no 
attempt to
          use reality shows as teaching devices. And as it strings the 
tightwire, it
          provides few nets. Ever since the suicide of a contestant voted 
off the
          original, Swedish version of "Survivor," American networks have 
tried to
          screen applicants for psychological problems. Some shows, 
including
          "Survivor," have psychologists on staff and provide counseling for
          participants voted off.

          In general, though, the philosophy appears to be that participants 
in reality
          shows know what they are getting into.

          The networks are counting on what anyone who has taken a 
psychology
          course -- and found the Milgram experiment and the Stanford study 
the most
          fascinating research the field has to offer -- knows: Reality, 
even manipulated
          reality, is hands down more compelling than fiction.

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