You are correct about the Turkish words being used for social facilitation
research. He also used them in exposure and attraction research. I know
they were used in supraliminal demonstrations of exposure leading to
attraction. I also know that Zajonc and his colleagues demonstrated the
exposure effect for stimuli that subjects were unaware of. I don't know for
sure that they used Turkish words in the latter experiments. Theoretically,
they should work.
In reference to Michael Kane's earlier question about the relative efficacy
of sub v supraliminal exposure, Myers' Social Psychology text cites research
showing that "mere exposure has an even stronger effect when people perceive
stimuli without awareness".
Bornstein,R.F., & D'Agostino,P.R. Stimulus recognition and the mere exposure
effect. Journal of Personality and Social Psychology, 63, 545-552.
Looks as if I have some reading to catch up on.
Michael B. Quanty, Ph.D.
Psychology Professor
Senior Institutional Researcher
Thomas Nelson Community College
PO Box 9407
Hampton, VA 23670
Phone: 757.825.3500
Fax: 757.825.3807
-----Original Message-----
From: Stephen Black [mailto:[EMAIL PROTECTED]]
Sent: Thursday, September 14, 2000 8:47 AM
To: TIPS
Subject: Zajonc subliminal experiment
On Wed, 13 Sep 2000 [EMAIL PROTECTED] wrote:
> Research by Zajonc showed that being exposed to nonsense stimuli below
> threshold increased S's liking for them. The more often someone was
> subliminally exposed to the stimulus the more they liked it (e.g., a
Turkish
> word flashed 16 times would later be rated higher than one flashed 2
times).
I'm somewhat confused by this. The Zajonc "Turkish" experiment I
know is a pseudo-subliminal experiment, where the subjects are
led to believe they're taking part in a subliminal perception
experiment, but aren't. In the experiment, the subjects are told
that words will be flashed on a screen, but nothing is (typical
social psychologist deviousness). The point is to study
predictions from the Hull-Spence model relating to social
facilitation effects.
Is there another Zajonc experiment where he really does it?
My experiment is:
Zajonc, R. and Sales, S. (1966). Social facilitation of dominant
and subordinate responses. Journal of experimental social
psychology, 2, 160-168.
-Stephen
------------------------------------------------------------------------
Stephen Black, Ph.D. tel: (819) 822-9600 ext 2470
Department of Psychology fax: (819) 822-9661
Bishop's University e-mail: [EMAIL PROTECTED]
Lennoxville, QC
J1M 1Z7
Canada Department web page at http://www.ubishops.ca/ccc/div/soc/psy
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