Here are a couple of web references that discuss this. It seems that it was 
Rosenthal's work too.

http://www.accel-team.com/pygmalion/prophecy_01.html

http://psych.wisc.edu/braun/281/Intelligence/LabellingEffects.htm

According to one of my textbooks, the rat study was also a Rosenthal and 
Jacobson production (1968)

Nancy Melucci
LACCD
Feeling distinctly maze dull this morning.

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