There's a difference between being able to measure the effect of something in the lab (using a sensitive measure such as rates of report) and it having a significant effect on a real world behavior such as purchasing a product.
On Jan 28, 2010, at 5:55 PM, Beth Benoit wrote: > Glad to have TIPS back!! Thanks, Bill! > > One of my students posted the following, and I am trying to track > down the validity of this. So far I am unconvinced that there is > any such thing as subliminal advertising, but I remain a skeptic in > all things. > > http://www.telegraph.co.uk/science/science-news/6232801/Subliminal- > advertising-really-does-work-claim-scientists.html > > Researchers from the University College London found that > subliminal advertising actually works. Images flashed before us at > speeds of up to a fiftieth of a second can still be processed and > affect our perception. What I found to be most interesting about > this article is that research showed that we are most attune to > negative images. Researchers suggest this may be an evolutionary > response to danger. “Clearly, there are evolutionary advantages to > responding rapidly to emotional information,” said Professor Nilli > Lavie, who led the research. “We can’t wait for our consciousness > to kick in if we see someone running towards us with a knife or if > we drive under rainy or foggy weather conditions and see a sign > warning ‘danger’.” Paul Brandon Emeritus Professor of Psychology Minnesota State University, Mankato [email protected] --- You are currently subscribed to tips as: [email protected]. To unsubscribe click here: http://fsulist.frostburg.edu/u?id=13090.68da6e6e5325aa33287ff385b70df5d5&n=T&l=tips&o=60 or send a blank email to leave-60-13090.68da6e6e5325aa33287ff385b70df...@fsulist.frostburg.edu
