Jim Clark wrote:
Hi
A. Nice dataset for demonstrating contingency chi2 and goodness of fit chi2.
Here's the analyses in SPSS.
data list free / gend assign freq.
begin data
1 1 8
1 2 6
2 1 2
2 2 33
end data.
B. Two interesting questions implied by Ken's data, given significant effects
shown above.
B1. Why aren't males more motivated to complete such assignments?
I would like to follow up on this question. The course is
Learning and the assignment follows up on a (longish) digression
on what happens after Watson leaves Hopkins and ends up with the
J. Walter Thompson agency. The history/causality is murky here
but Watson pushes for a strategy that involves an appeal to the
emotions and a connection of the object to be sold to that
emotional state, very similar to Watson and Rayner (1920). (This,
of course, is a selling strategy of interest only to historians
and antiquarians.)
I analyze an ad (Ivory Soap, of course) to show its construction.
My point here is to illustrate that this assignment is considered
"fun" by both men and women, and my assignment of credit is
very lenient.
So I consider Jim's question of why males don't complete such
assignments at the same percentage as women to be a an
interesting question.
Ken
PS - The most interesting of the ad analyses I got this year was
from a student who looked at French-magazine ads. She was
looking at anti-AIDS ads. She pointed out that sex is usually
used to entice people to some product. In the case of AIDS, you
are trying to point out that sexual intercourse could be deadly.
The ad shows a male having missionary-position intercourse with
a giant scorpion. The scorpions stinger rises between the man's
leg and is aimed toward's his back.
Take care
Jim
James M. Clark
Professor of Psychology
204-786-9757
204-774-4134 Fax
[email protected]
Ken Steele <[email protected]> 21-Feb-10 4:57:38 PM >>>
I just finished grading an easy *extra-credit* assignment.
Completion of the assignment (a 1-page analysis of an
advertisement) resulted in 0.5 point on the final grade.
Here are the results:
Turn in Assignment Male Female
Yes 6 33
No 8 2
--
---------------------------------------------------------------
Kenneth M. Steele, Ph.D. [email protected]
Professor
Department of Psychology http://www.psych.appstate.edu
Appalachian State University
Boone, NC 28608
USA
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