Hi

I'm often curious whether topics that come up here in a casual manner
have a psychological literature associated with them, attire being one
recent example.  Indeed, "clothing" appears in the PsycInfo thesaurus
and there are over 1,000 entries on the topic.  When I ask about
"clothing" and "culture," over 100 entries came up, including a
dissertation on dress by Latina women.  Here's the abstract:

"This dissertation is an exploration of how Hispanic women of different
levels of acculturation communicate their individual, social and
cultural identities through clothing and appearance. The purpose of this
study is to help understand the way in which clothes, as objects, embody
deeper cultural values, and how the meanings assigned to them are
socially constructed and diffused in a bicultural context. This
dissertation employs a cross-disciplinary theoretical perspective,
bringing together concepts from social-psychology, symbolic
interactionism, symbolic consumption, diffusion of innovation, and
acculturation theories. Following the exploratory nature of this study,
in-depth interviews and observations were employed to systematically
examine the experiences of ten Hispanic women living in the United
States. The study demonstrates that, when it comes to clothing and
appearance, Hispanic women have more commonalities than differences.
Hispanic women*regardless of the level of acculturation*retain over
time a set of values and beliefs characteristic of the Hispanic culture.
These values and beliefs are learned early on from their mothers and
maintained through constant interaction with the Hispanic culture
through friends and family. Hispanic cultural values drive the way
Hispanic women communicate gender, attractiveness, age, ethnicity, and
social class. Another important part of this work explains the
competency that Hispanic women have in communicating the different roles
of their identities through clothing and appearance. This competency
allows them to balance the need to make a positive impression on others
with the need for self-expression. Finally, this study illustrates the
interconnection between the different aspects of the adoption of clothes
by pointing out sensorial experience, fit, and interpersonal influence
as the major drivers of adoption among Hispanic women. (PsycINFO
Database Record (c) 2010 APA, all rights reserved)"

Provocative dress also gets some attention, as in:

"This study provides empirical evidence for the objectification of
women and unearths factors that increase objectification.
Objectification theory (Fredrickson and Roberts 1997) suggests that
women from Western cultures are the targets of male gaze. Although this
seems self-evident from a look at the media, little empirical evidence
exists to document the phenomenon or unravel underlying processes.
Undergraduate female participants (N=82) from the Midwestern part of the
United States rated three photographs of well-known female Olympic
athletes shown either provocatively dressed or in sport-appropriate
outfits. Results showed that when shown provocatively attired the women
were objectified. Furthermore, participants' own levels of social
physique anxiety were significant predictors of objectification. Sexism
and trait objectification were not significantly related to ratings.
(PsycINFO Database Record (c) 2010 APA, all rights reserved)"

That provocative styles (e.g., short skirts) might have some systematic
determinants was examined in this study:

"Despite many speculations, there is no well-supported explanation for
cycles of fashion in women's dress and scholars cannot agree whether
fashions reflect societal changes. Generalizing from cycles of bodily
attractiveness for women, it was hypothesized that dress styles are
reflective of reproductive economics. Using data from 3 studies of dress
fashion extending from 1885 to 1976 (J. Richardson and A. L. Kroeber,
1940; P. Weeden, 1977; M. A. Mabry, 1971), the prediction was tested
that short skirts (signaling sexual accessibility) would be correlated
with low sex ratios (indicating limited marital opportunity for women),
with increased economic opportunities for women and with marital
instability. Predictions for narrow waists and low necklines (which
signal reproductive value) were opposite. These predictions received
strong support indicating that dress styles, like standards of bodily
attractiveness, may be partly determined by marital economics. (PsycINFO
Database Record (c) 2010 APA, all rights reserved)"

Another interesting article addressed relation between religiousness
and willingness to wear revealing clothing.  And there were a number of
articles in clothing choices of Muslim women.  As well dress in
advertising (sex appeal) got some attention, including some interesting
cross-cultural comparisons.

Seems like an interesting area.

Take care
Jim


James M. Clark
Professor of Psychology
204-786-9757
204-774-4134 Fax
[email protected]

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