So what is the adequate control group for a study where the placebo is the 
treatment? In this case, they use "no treatment" as the control so have they 
really proven anything beyond the fact that a physician instructing you to take 
a placebo (wink, wink), may have a placebo effect? What they actually told the 
patients was that they were "like sugar pills" and that they had "no active 
ingredient" (isn't that almost the definition of homeopathic "medications"?) 
and that they were made from inert substances. They printed the word "placebo" 
on the bottle. This assumes the average person knows the meaning of "inert" and 
"placebo". They also told the patients "they didn't have to believe in the 
placebo effect" which makes it sound as if there is an effect to believe in. 
Evidently many of the doctors only did this sheepishly which may have also sent 
a double message to the patient (this won't help but take it anyway) which the 
patients may have interpreted in many different ways.

Rick

Dr. Rick Froman, Chair
Division of Humanities and Social Sciences
John Brown University
Siloam Springs, AR  72761
[email protected]<mailto:[email protected]>
________________________________
From: Pollak, Edward [[email protected]]
Sent: Monday, January 03, 2011 2:11 PM
To: Teaching in the Psychological Sciences (TIPS)
Subject: [tips] Sham pills may help us—even without the sham





This is not surprising to me given that classical conditioning can produce a 
"placebo effect" in rats. In fact, now that I'm thinking about it, why can't 
any (classically) conditioned stimulus but regarded as a placebo?



Ed



Sham pills may help us—even without the sham

Sham pills, known as place­bos, have been used in count­less med­i­cal stud­ies 
for dec­ades. By com­par­ing their ef­fects to those of real med­i­cines, 
re­search­ers can dis­count the pos­si­bil­ity that the true drugs work mere­ly 
be­cause the idea of hav­ing been treated makes us feel bet­ter.

But re­search­ers say they now seem to have made a sur­prise dis­covery. Not 
only do the fake pills tru­ly make some pa­tients feel im­proved—that much was 
al­ready known—but they can even work when the doc­tors drop any pre­tense that 
this is real med­i­cine.



For more see http://www.world-science.net/othernews/101222_placebo.htm



Edward I. Pollak, Ph.D.
Department of Psychology
West Chester University of Pennsylvania
http://home.comcast.net/~epollak/home.htm
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Husband, father, grandfather, biopsychologist, & bluegrass fiddler...... in 
approximate order of importance.


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