A curious story is out in the popular media about a couple of people who are trying to trademark their names because, as one article points out, a person's name is their brand. For one article on this point, see:
http://www.csmonitor.com/layout/set/print/content/view/print/361422 Quoting from the article: |"Everybody's name is sort of their brand, and once it gets associated |with goods or services, then it functions as a trademark," Marshall Nelson, |a Seattle attorney specializing in copyright, trademark and other intellectual |property issues, told the Associated Press. Once a name is trademarked, |he said, it gives the holder additional remedies to recover profits and |damages if someone uses the name inappropriately. College professors clear provide a service and their schools might even feature specific teachers as a draw (City University of New York has done this with subway ads). Certain Tipsters certain seem to be a "brand", such as in "he wrote a 'Michael Sylvester(tm)' post". Maybe once a professor's name is trademarked, they can charge the college for using it anywhere (i.e., course descriptions, course listing, faculty listing, etc.). Why, it might open up a whole new revenue stream for faculty! ;-) -Mike Palij New York University [email protected] --- You are currently subscribed to tips as: [email protected]. To unsubscribe click here: http://fsulist.frostburg.edu/u?id=13090.68da6e6e5325aa33287ff385b70df5d5&n=T&l=tips&o=8553 or send a blank email to leave-8553-13090.68da6e6e5325aa33287ff385b70df...@fsulist.frostburg.edu
