On 9 Mar 2011 at 22:58, Carol DeVolder wrote:

> From the New York Times: a look at why people pay bajillions for
> famous peoples' stuff. Personally, I don't think I would do it,
> although I would be sorely tempted by Mr. Clapton.

http://www.nytimes.com/2011/03/09/science/09guitar.html?_r=1&src=recg

>From the article:

"The Yale team found that a sweater owned by a popular celebrity 
became more valuable to people if they learned it had actually been 
worn by their idol. But if the sweater had subsequently been cleaned 
and sterilized, it seemed less valuable to the fans, apparently 
because the celebrity´s essence had somehow been removed. "

True story.  I spent a year with my family on sabbatical in beautiful 
Wales. My wife joined a community centre tennis group there for some 
afternoon social tennis, nothing serious. Wimbledon happened. One of 
the tennis women was there, and when a victorious Andre Agassi peeled 
off his sweat-laden T-shirt and threw it into the crowd, she was the 
one who caught. it. She brought it back to the centre and all the 
women took turns posing for photos while wearing it. My wife must 
still have hers somewhere about.

But the women were aghast when the T-shirt catcher revealed that she 
had laundered it before bringing it to the centre. "Oh, you couldn't 
have!", they protested with that charming Welsh accent.  

Of course, that was long before Agassi revealed that he wore a wig 
and had always hated tennis. Had they known, it might have diminished 
his essence more than the laundering. 

Stephen

--------------------------------------------
Stephen L. Black, Ph.D.          
Professor of Psychology, Emeritus   
Bishop's University
Sherbrooke, Quebec, Canada               
e-mail:  sblack at ubishops.ca
---------------------------------------------

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