Coca Cola attempt to change to a white can has been a marketing disaster.It seems that the company should have consulted with some human factors behavioral engineers.Although the drink was the same,people had different perceptions of the white can coca cola.So the company is back to the original red. Why so much public resistance? It could be that red is a very strong stimulus for appetitive behavior.There is noted evidence that people tend to eat and drink more when the victuals are placed on a red plate or a red container. As a matter of fact I had a restaurant change from white plates to red plates and sales doubled. Preliminary research shows that one strategy to get people with eating disorders like anorexics) to eat is to serve them meals on red plates and red cups. In a work by JJ Gibson( I think it was titled The senses considered as perceptual systems) some mention was made of colors and their impact. Coca Cola should learn that you cannot teach an old dog new tricks.Go big red. Just curious how do tipsters read the resistance of the public to attempts to change by Coca Cola? There may also be some phychophysical and jnd here-some people think that the attemted marketing of the new white coke looked too much as diet can coke.
Michael "omnicentric" Sylvester,PhD Daytona Beach,Florida --- You are currently subscribed to tips as: [email protected]. To unsubscribe click here: http://fsulist.frostburg.edu/u?id=13090.68da6e6e5325aa33287ff385b70df5d5&n=T&l=tips&o=14560 or send a blank email to leave-14560-13090.68da6e6e5325aa33287ff385b70df...@fsulist.frostburg.edu
