The term appears to be somewhat older.
According to Wikipedia:

"The trouble with the rat race is that even if you win, you're still a rat. — 
commonly attributed to Lily Tomlin in People magazine (26 Dec 1977)[1], but 
according to The Yale Book of Quotations (Shapiro & Epstein, p. 767), Rosalie 
Maggio in The New Beacon Book of Quotations by Women states that William Sloane 
Coffin said "Even if you win the rat race, you're still a rat" as chaplain of 
Williams College or Yale University in the 1950s or 1960s. [2]  "

On Jul 1, 2012, at 9:55 AM, Louis E. Schmier wrote:

> Michael, most people are wrong.  The term originated with a cartoon strip 
> called "Joe Rat."  If I remember correctly, it was the work of a NC State 
> student and appeared in the late '70s or early '80s in the school paper.  Got 
> to look it up.
> 
> 
> On Jul 1, 2012, at 10:46 AM, Michael Britt wrote:
> 
>> Most people associate rats running in mazes with psychology, but aside from 
>> Tolman I don't know any other psychologists who used rats in their work.  
>> Skinner is mostly known or using pigeons (though I heard he might have used 
>> rats at one point).  Any others?
>> 
>> Michael 

Paul Brandon
Emeritus Professor of Psychology
Minnesota State University, Mankato
[email protected]


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