So, I'm doing my annual attempt at computer file cleaning and organization
but what should I come across but a post from August 1994 to Tips!
I reproduce it below for your amusement.

-Mike Palij
New York University
[email protected]

P.S.  Wasn't Bill S supposed to be doing something regarding the early
TiPS postings like summarizing them or something (e.g, who posted, etc.)?

Date: Mon, 8 Aug 1994 19:40:59 -0400
From: [email protected] (Tim Gaines)
Message-Id: <[email protected]>
To: [email protected]
Subject: RE: learning study
 
For Mike Palij and Russ Dewey and any other interested TIPsters.
What follows is my lab handout for an experiment on the
contitioning of verbal behavior. At the end are the references
I mentioned earlier. There are about two pages to this, so if
you are not interested, delete here!

Psyc 205 Lab 2
Social Reinforcement of Verbal Behavior
 
Topic

The study was originally described to the class as a
field study dealing with the effects of social reinforcement
on the content of casual conversations. The early studies
by Greenspoon (1955) and Verplanck (1955) were discussed
generally, and great emphasis was placed on the success of
these experiments. A procedure for implementing the study
and recording the data was established after discussion.
Each student was to try to maintain a conversation with one
other person for nine minutes during which the frequency of
the use of personal pronouns (I, me, we, and us) was to be
surreptitiously recorded at the end of each three minutes.
During the second three-minute segment only, social
reinforcemnt (in the form of nods, smiles, and verbal
agreement) was to follow each use of a personal pronoun. If
difficulties were encountered (interruptions, others joining
the conversation, etc.) the student was to try again with
another subject. After three unsuccessful attempts they
were to give up.

Half of the class was kept a few minutes after
dismissal on the pretext of helping the instructor with
another project. In actuality, this group was presented
with a more negative expectation regarding the outcome of
the experiment based on more recent research (Azrin, Holz,
Ulrich, & Goldiamond, 1966). These students were told not
to communicate this to other members of the class.
Two days later in class, students anonymously recorded
their frequencies and comments on data sheets. After all
data had been recorded, the deception was revealed to the
students who had been left with positive expectations at the
end of lab. The Azrin et al (1966) study was briefly
described and mention was made of the possibility of
estimated and/or fabricated data from student researchers in
their study. All students in the class were asked to
indicate whether they felt their data were "valid" or
"invalid" for any reason. The data sheets were collected,
xeroxed, and distributed to all students.

The experiment was designed to examine the effects of
reinforcement on verbal behavior and further, to test for
the possibility that the expectations of the experimenters
may have influenced the data obtained. To that end the
results of experimenters in the group given positive
expectations (positive group) will be compared to those of
the experimenters in the negative group.

Purpose
1) To familiarize students with techniques of structured
observation while playing the role of a participant.
2) To explain and possibly demonstrate the "experimenter
effect."
3) To provide first-hand experience in dealing with the
ethical issues of deception and data fabrication.
4) To provide practice in writing results and discussion
sections of a research report.
5) To introduce APA referencing style.

Assignment
1) Read the Azrin et al (1966) article which is on reserve
in the library.

2) Convert each response frequency reported to a rate of
response measure. This is accomplished by simply
dividing the number of responses in a segment of the
conversation by the duration of the segment in minutes.
If the duration is expressed in minutes and seconds,
first convert the time to minutes and a decimal fraction.
For example, if the time for one segment were 3 minutes
and 15 seconds, it would be converted to 3.25 minutes.
Then the response frequency would be divided by 3.25 to
find the number of responses per minute.

3) Tabulate the response rates for each segment and find the
mean rate for each segment. This should be done
separately for the positive and negative groups yielding
a total of six means.

4) Graph these data for each group on the same figure.

5) Write results and discussion sections of a research
report. Consult the last chapter of the book to be sure
you know what kind of information goes in each section.
The discussion should include a reference to the Azrin et
al (1966) article. This requires that you include a
reference page in your report as well. You may wish to
examine any differences in the pattern of results between
those whose data were "valid" and "invalid."

References
Azrin, N. H.; Holz, W.; Ulrich, R. E.; and Goldiamond, I.
(1966). The control of the content of conversation
through reinforcement. In R. E. Ulrich (Ed.) Control
of Human Behavior, Glenview, Illinois: Scott-Foresman, 280-284.

Greenspoon, J. (1955). The reinforcing effect of two
spoken words on the frequency of two responses.
American Journal of Psychology, 68, 409-416.

Verplanck, W. S. (1955). The control of the content of
conversation: Reinforcement of statements of opinion.
Journal of Abnormal and Social Psychology, 51, 668-676.

Tim Gaines
Presbyterian College
Clinton, SC 29325


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