A friend of mine is using a site called Indiegogo.com to help him raise money 
to make an album.  You set a goal amount you'd like to raise and then tell all 
your friends and friends of friends about your project and hopefully they 
contribute and you raise the money you need (Kickstarter.com is another service 
like this).

Apparently the rules on the site are that if you reach your goal, Indiegogo 
takes 4% of the amount you raised.  If you fail to reach your goal, then they 
take 9% of whatever you raised.

I think the idea behind this is in part to get you to set a realistic goal.  If 
you say you're going to raise $100,000 even though you know you won't get that 
much, Indiegogo will take more of your money than if you set a more realistic 
goal like, say $10,000.

Apart from obvious connections to goal setting theory, are there any other 
connections here?  Is Indiegogo trying to motivate me to raise money by 
punishing me if I don't raise much at all?  

"If I put in a lot of effort to raise money I'll be rewarded (by the money of 
course), but I'll also avoid a punishment (the 9% I'll have to pay Indiegogo)"

Hmm....

Michael A. Britt, Ph.D.
[email protected]
http://www.ThePsychFiles.com
Twitter: @mbritt


---
You are currently subscribed to tips as: [email protected].
To unsubscribe click here: 
http://fsulist.frostburg.edu/u?id=13090.68da6e6e5325aa33287ff385b70df5d5&n=T&l=tips&o=27257
or send a blank email to 
leave-27257-13090.68da6e6e5325aa33287ff385b70df...@fsulist.frostburg.edu

Reply via email to