Ethics aside (for the duration of this post), the science is weakened
by the problem of common-method variance. What I mean is, "mood" in
the manipulation was measured in exactly the same way as "mood" in the
outcome (via automated assessment of the words used in status
updates). That can lead to inflated associations. The associations
turned out to be very small anyway. They'd have been even smaller, I
think, if the outcome had been assessed through an independent method
such as mood questionnaires.

What the study really shows is that people's status updates on
Facebook have a (small) tendency to use the same general sort of
emotional vocabulary they've recently been exposed to in their
Facebook newsfeed.

--David Epstein
  [email protected]

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