This is the classic GilChrist study:
http://nwkpsych.rutgers.edu/~alan/Gilchrist_Science_1977.pdf

It is a lightness and color constancy experiment

In the experiment above, people looked through a peephole into a set up which 
had 2 rooms. The front room was dark and the back room was lit. A white card 
was placed in the dark room. If people saw the white card in the dark room - 
they identified it as white but if they perceived it being in the lit room even 
though it was in the dark room, they saw it as grey.

Deborah Briihl, PhD
Dept. of Psychology and Counseling
Valdosta State University
229-333-5994
[email protected]

________________________________________
From: Mike Palij <[email protected]>
Sent: Friday, February 27, 2015 9:13 AM
To: Teaching in the Psychological Sciences (TIPS)
Cc: Michael Palij
Subject: [tips] Is This Dress Red And Green?

The internet was caught up in a frenzy yesterday --
no, I'm not referring to the llama video -- but about
an optical illusion that people did not realize was an
optical illusion.  Indeed, it was an amazing demonstration
of how unquestioning a person can be of their perception
of things in the environment as well as the degree of
overconfidence they have in their own judgments.

To see where you fall, check out the dress at the
following link and then select one of the multiple choice
answers:
http://swiked.tumblr.com/post/112158479910/trinititties-snacksandharts-swiked

(a) The dress is red and green
(b) The dress is white and gold
(c) The dress is blue and black/brown
(d) What dress?

Now, the explanations I've seen for this phenomenon
hasn't been completely satisfactory because they tend to
be vague and don't use the combined trichromaticity
theory-opponent process theory we all are familiar.  For
one source of explanation, see the story on the Wired
website:
http://www.wired.com/2015/02/science-one-agrees-color-dress/
and
http://www.washingtonpost.com/news/morning-mix/wp/2015/02/27/the-inside-story-of-the-white-dress-blue-dress-drama-that-divided-a-nation/
A less neuroscience-ish explanation is provided here:
http://sploid.gizmodo.com/this-is-the-real-color-of-that-goddamn-white-and-gold-d-1688381523
and
http://sploid.gizmodo.com/this-is-the-real-color-of-that-goddamn-white-and-gold-d-1688381523

So, which of the multiple choice answers is correct?
Why, (d) of course. .;-)

Now, where are those llama videos?

-Mike Palij
New York University
[email protected]




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