An article that has just been published in the Public Library
of Science-One (PLoS1) presents a mathematical model that
shows how long a conspiracy theory can survive before
disconfirming evidence becomes available, beliefs such as
the moon landing was a fraud or climate change is a hoax or
vaccine cause autism/massive rates of disorders.  The popular
media has picked up on this article and one example appears
in the UK Guardian; see:
http://www.theguardian.com/profile/david-robert-grimes
NOTE: the page above lists the articles written by David Grimes
for the Guardian and he is the author of PL0S1 article.
Tipsters might find some of the other articles he has written
of interest. The January 2016 article is the one on this topic.

The Live Science website also has a mass media story
about the PLoS1 article; see:
http://www.livescience.com/53494-how-to-tell-if-conspiracy-theories-are-real.html

For folks who like primary sources (you know who you are),
Grimes' article can be read at the following website (PDF is
available for free):
http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0147905

Of course, if you really, really believe in something, like the moon
landing was fake or vaccine cause autism or whatever crackpot
theory -- as long as you sincerely believe it -- what is the relevance
of such a model or even disconfirming factual evidence?

Short answer: Model and empirical evidence don't matter if you
believe, sincerely and completely.  Just as the folks in the U.S.
Congress who don't believe in climate change or evolution.

-Mike Palij
New York University
[email protected]



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