Check out work by Robert Cialdini. He has done similar work on similar
topics with the principle of social proof.

Annette Kujawski Taylor, Ph.D.
Professor, Psychological Sciences
University of San Diego
5998 Alcala Park
San Diego, CA 921210
tay...@sandiego.edu

On Thu, Feb 1, 2018 at 10:00 PM, Teaching in the Psychological Sciences
(TIPS) digest <tips@fsulist.frostburg.edu> wrote:

> TIPS Digest for Friday, February 02, 2018.
>
> 1. Info needed on effectiveness of signs
> 2. RE: interpretations of partial eta squared
> 3. Increased predatory conferences
> 4. That is Greek to me
> 5. Effect Size Estimates
> 6. RE: Effect Size Estimates
>
> ----------------------------------------------------------------------
>
> Subject:
> ​​
> Info needed on effectiveness of signs
> From: Dap Louw <
> ​​
> lou...@ufs.ac.za>
> Date: Thu, 1 Feb 2018 11:19:05 +0000
> X-Message-Number: 1
>
>
> I can't find any recent empirical data in the effectiveness of specific
> wording on warning signs.
>
> For example, which is more effective: a sign saying "Do not litter. Fine
> $100" (punishment approach) or "Please help to keep our community clean"
> (please assist apprach).
>
> Several years ago I read (I believe it was a meta-analysis) that there was
> no difference in the effectiveness of the different approaches, although
> the different wordings were preferred/liked by different groups according
> to gender, age, education, life orientation, etc.
>
> Any recent empirical data (or even experience) in this?
>
> Also, what about a community where more than 50% are illiterate and where
> signs without words will have to be used?  I am busy with such a community
> project in a very poor, uneducated and isolated area of South Africa.
> Input from community psychologists working in similar areas will be
> appreciated.
>
> Thanks.
>
> Dap
>
>
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> Dap Louw
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