"Marcos Manosso" <[EMAIL PROTECTED]>
08/08/2002 11:05
Please respond to "Tomcat Users List"
To: "Marcos Manosso" <[EMAIL PROTECTED]>
cc: "Marcos Manosso" <[EMAIL PROTECTED]>
Subject: Questionnaire
Is this part of a business decision process?:
Dear Sir/Madam
We are conducting some research concerning the public's opinion about the
level of ethics in advertising. As you may be aware, many companies have
ethical advertising policies. Furthermore, the media (i.e. TV, Radio,
Magazines and Newspapers) have governmental and non-governmental
organizations that are suppose to monitor the ethical content of
advertisements. The questions we want to address in this study are
whether, in the public's opinion, (a) this control is really maintaining a
high level of ethics in advertising executions; (b) what are the main
issues in advertising ethics that should be dealt with in order to ensure
this high ethical level, and (c) if ethics impacts consumers attitudes and
behaviours towards firms that maintain high levels of ethics in their
business and advertisings, which may be reflected in the company's society
and environment.
In order to answer these questions, we need your help. Following this
letter is a short questionnaire. We would really appreciate your help in
completing and returning it. Your responses are extremely valuable and
will help us gain a better understanding of the issues of advertising
ethics and corporate social responsibility.
Once completed, please return the questionnaire to [EMAIL PROTECTED]
We know your time is valuable, and therefore, as a token of our
appreciation for your cooperation, we would be pleased to send you the
results and analysis of this questionnaire. If you wish to receive this
summary, please place your e-mail address in the "Subject" box of your
response e-mail.
We assure you that the information you provide will be kept strictly
confidential and combined with all other responses so that no individuals
can be identified. In addition, your name and/or e-mail address will
remain in the highest levels of anonymity and privacy, and will not be
given, sold or otherwise distributed to anyone, being destroyed from our
records immediately after your questionnaire is gathered and (if the case)
the results posted to you.
Please take a few minutes now to complete and return the questionnaire.
Thank you very much for your help
Marcos Manosso
[EMAIL PROTECTED]
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Please complete the following fields:
Age:29
Country of residence:Australia
Gender (Male / Female):Male
Education Level (Elementary / High School / University /
Post-Graduate):University
Please answer the following questions by placing an "x" in the appropriate
space:
"Businesses have responsibilities with society that go beyond job
creation."
1. Strongly agree (X)
2. Agree (__)
3. No Opinion (__)
4. Disagree (__)
5. Strongly Disagree (__)
"It is possible for a business to be both ethical and profitable."
1. Strongly agree (X)
2. Agree (__)
3. No Opinion (__)
4. Disagree (__)
5. Strongly Disagree (__)
"Advertising shows an accurate view of reality."
1. Strongly agree (__)
2. Agree (__)
3. No Opinion (__)
4. Disagree (X)
5. Strongly Disagree (__)
"Advertising helps to shape society's views of the world and itself."
1. Strongly agree (X)
2. Agree (__)
3. No Opinion (__)
4. Disagree (__)
5. Strongly Disagree (__)
How do you view the level of ethics in general advertising?
1. Very High (__)
2. High (__)
3. Average (X)
4. Low (__)
5. Very Low (__)
Whose responsibility is it to deal with the social problems of the world?
(please mark with an "x", as appropriate)
01. Businesses (__)
02. Non-Profit Organizations (__)
03. Government (X)
04. Non-Government Organizations (NGOs) (__)
05. Schools and Universities (X)
06. General Public (X)
07. Other - Please cite:___
Which of the following issues in general advertising would you consider
being unethical? (please mark by placing an "x" in the appropriate
place(s))
01. Ads for abortion services or family planning (X)
02. Ads for cosmetic surgery or other elective surgery (__)
03. Ads for medical products and services (__)
04. Ads for personal care and hygiene products (__)
05. Ads for professional services (lawyers, doctors, etc.) (__)
06. Ads for workers to replace striking workers (X)
07. Advertising pharmaceuticals (__)
08. Advertising to children (X)
09. AIDS-awareness ads (__)
10. Alcoholic beverage ads (__)
11. Anti-abortion ads (__)
12. Anti-alcohol Public Service Announcements (__)
13. Anti-cigarette Public Service Announcements (__)
14. Anti-drug Public Service Announcements (__)
15. Censorious advertising (__)
16. Cigarette and tobacco ads (__)
17. Comparative advertising (__)
18. Condom ads (__)
19. Corporate advocacy ads (__)
20. Creation of irrational desires and "needs" (X)
21. Disguised advertising (X)
22. Effect of ads on editorial content of the media (__)
23. Effect of ads on the material wants of society (__)
24. Effects of ads on the values of society (__)
25. Ethical codes of ad agencies and the media (__)
26. Information content of ads (__)
27. International differences in ad ethics (__)
28. Invasion of privacy (X)
29. Lack of truth (X)
30. Manipulation in advertising (X)
31. Military recruiting ads (__)
32. Negative political ads (__)
33. Obtrusive advertising (__)
34. Offensive advertising (__)
35. Professional Athletes as ad spokespersons for a brand (__)
36. "Puffery" (increase value or attributes) (__)
37. Racial stereotyping ads (X)
38. Self-regulation by the ad industry (__)
39. Sexual stereotyping ads (__)
40. Subliminal advertising (X)
41. Use of death-related issues (__)
42. Use of deception in ads (__)
43. Use of emotional appeals in ads (psychoactive ads) (__)
44. Use of fear appeals in ads (X)
45. Use of parody (__)
46. Use of sexual themes in ads (__)
47. Violation of autonomy (__)
48. Violation of the right to know (X)
Please answer the following questions by placing an "x" on the appropriate
space:
Have you ever decided not to buy a product/service due to an advertisement
that you perceived as unethical?
Yes (X)
No (__)
In the future, would you refrain from buying a product/service because you
perceive its advertisements as unethical?
Yes (X)
No (__)
Would you invest in a fund/company with high ethical standards if it
presented slightly lower returns than a fund/company with low ethical
standards?
Yes (X)
No (__)
Thank you very much for your cooperation!!
Kind Regards
Marcos Manosso
[EMAIL PROTECTED]
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