'Many purposes' include research into how emotion spreads through social 
networks. Recently, a lot of people were upset after a paper 
(http://www.pnas.org/content/111/24/8788.full)  was published by a facebook 
data scientist.

This was in the data use policy: 

How we use the information we receive
> We use the information we receive about you in connection with the 
> services and features we provide to you and other users like your friends, 
> our partners, the advertisers that purchase ads on the site, and the 
> developers that build the games, applications, and websites you use. For 
> example, in addition to helping people see and find things that you do and 
> share, we may use the information we receive about you:
> as part of our efforts to keep Facebook products, services and 
> integrations safe and secure;
> to protect Facebook's or others' rights or property;
> to provide you with location features and services, like telling you and 
> your friends when something is going on nearby;
> to measure or understand the effectiveness of ads you and others see, 
> including to deliver relevant ads to you;
> to make suggestions to you and other users on Facebook, such as: 
> suggesting that your friend use our contact importer because you found 
> friends using it, suggesting that another user add you as a friend because 
> the user imported the same email address as you did, or suggesting that 
> your friend tag you in a picture they have uploaded with you in it; and
> for internal operations, including troubleshooting, data analysis, 
> testing, *research* and service improvement.


 

On Sunday, May 19, 2013 2:53:52 AM UTC-7, Suzanne Azmayesh wrote:
>
>
>
> Title : Facebook uses your data for many purposes
>
> Topic : Personal data
>
> Summary : Facebook uses your data for many purposes, including data 
> analysis, testing, service improvement, control of the effectiveness of the 
> personal ads, and location features and services. 
>
> Score suggested : bad, 40
>
> Quotation from the site if you are interested 
> We use the information we receive about you in connection with the 
> services and features we provide to you and other users like your friends, 
> our partners, the advertisers that purchase ads on the site, and the 
> developers that build the games, applications, and websites you use. For 
> example, in addition to helping people see and find things that you do and 
> share, we may use the information we receive about you:
>
>    - as part of our efforts to keep Facebook products, services and 
>    integrations safe and secure;
>    - to protect Facebook's or others' rights or property;
>    - to provide you with location features and services, like telling you 
>    and your friends when something is going on nearby;
>    - to measure or understand the effectiveness of ads you and others 
>    see, including to deliver relevant ads to you;
>    - to make suggestions to you and other users on Facebook, such as: 
>    suggesting that your friend use our contact importer because you found 
>    friends using it, suggesting that another user add you as a friend because 
>    the user imported the same email address as you did, or suggesting that 
>    your friend tag you in a picture they have uploaded with you in it; and
>    - for internal operations, including troubleshooting, data analysis, 
>    testing, research and service improvement.
>    
>    
>
>

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