Hi,
Would you like to find a way to gradually reduce the amount of money you’re spending on Adwords?
Adwords traffic is expensive. The money you spend on Adwords ads up fast. We’ve been there, and it’s expensive.
I took a look at your website, and my feeling is that you could phase this Adwords spending out over the next few
months. I think I can help you gradually replace the Adwords traffic you purchase with non-paid traffic from Google.
You can't get rid of your Adwords spending completely. But, we can help you spend much less.
My goal would be for you to be #1 (or close to it) in Google for your top keywords, and for you to see a high return
on your investment in 30 days. Once we help increase the non-paid search traffic from Google, the you can stop
spending so much money on Adwords. Here's how:
CHOOSE KEYWORDS
We look for keywords that meet this criteria. They need to have little competition, high search demand, strong
relevance to your industry, and high revenue / visitor. We find keywords where the traffic converts into leads, and
more importantly, sales. It's not about just increasing traffic. It’s about increasing revenue. And Profit.
We'll build a list of keywords that are:
1. Relevant to your business,
2. A keyword where I you will get a high revenue / visitor, and
3. A keyword where you are already close to a top 10 ranking in Google.
Once we have a list of keywords, then we need to...
DETERMINE MESSAGING
Our goal here is to ask ourselves these questions
1. Who is your typical customer?
2. Are some customers better than others? Describe the ideal customer, and explain why they're different than other
customers. In our business (and this is fairly typical) 20% of the customers provide over 80% of your business. We
want to help you find more of that 20%.
3. What is their need/problem that you solve for your best customers?
4. What is your unique selling proposition? Why should your customers use you instead of your competition?
5. What messaging do you use (2-3 sentences) that explains both what your customers pain is, and how you solve
it better than anyone else?
WRITE CONTENT FOR YOUR WEBSITE
Once we know what to write, then can get started writing it. We'll work with you to ensure you have ample content
on your website that contains the correct keywords and messaging. Our mission is to write content that turns
website traffic into revenue. Again traffic is not good if it doesn’t generate sales.
In 30 days or less, we'll increase the revenue / visitor to your website. As a result, you'll see an increase in revenue.
So, in 30 days, you'll be able to start reducing the amount of money you're spending on Adwords. Revenue will
continue to increase as your rankings and traffic from Google improves over the next few months.
BUILD LINKS TO YOUR WEBSITE
Step 2 is to increase the number of people talking about your website online. These links will generate increased
non-paid rankings & traffic from Google, and allow us to further reduce your Adwords spending. I like to work on
your website first, and create links 2nd. The backlinks take a few month to generates increased Google rankings
and traffic. I don't want to make you wait 3-4 months to see results. This strategy lets us make sure you see a good
return on investment right away.
Each industry is different. A link building strategy for someone selling shoes won't work if you sell custom fabrication
systems for offshore drilling platforms. We conduct a competition analysis, and use the results to fine tune or link
building strategy. However,
We've identified several techniques which work, but we need to tailor pour approach to your specific industry. What
we're doing is better described as PR outreach, or online marketing. We're finding, and interacting with people that
care about the problem that your firm solves. This can be either:
We are a small company from Las Vegas, NV that specializes in helping other small businesses create a big
presence online. Could I give you a call to learn more about your business, and see if we can help decrease some
of your Adwords budget? I think I can help you.
Cheers,
Chris Bergstrom
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