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      Video          How to Identify the Right KPIs for Online Video: Lessons 
From Google BrandLab  
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        Kim Larson, who works with hundreds of brands each year as the global 
head of BrandLab, shares her four-step method for getting to the right key 
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      MICRO-MOMENTS          How Mobile Search Connects Consumers to Stores  
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        New data on how consumers use mobile search to connect to brands and 
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      ADVERTISING          What Virtual Reality Will Mean for Advertising  
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        Global search interest in virtual reality grew by nearly 4X in the last 
year. What will a future with virtual reality mean for advertisers, creators, 
and storytellers?                     Read more 
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         Test My Site          Gauge your site’s performance 
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