The latest Canadian data, insights, and inspiration for marketers. View our web 
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Think with Google

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Busy Canadian moms choose YouTube: the latest research

Fill in the blank: _________ are always-on digital natives, watch a lot of 
YouTube, and have massive spending power. The answer is "millennials," right? 
Well, yes—but also—moms. Hear us out. We’ve got new research on how Canadian 
moms watch, engage, and rely on YouTube.

Read more ›

https://www.thinkwithgoogle.com/articles/busy-canadian-moms-choose-youtube-latest-research.html?utm_medium=email-d&utm_source=newsletter&utm_team=twg-canada&utm_campaign=20160831-twg-canada-monthly-edition-a&utm_content=article-1-txt-vdeo-adv

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Get a jump on holiday marketing plans in Canada with this checklist

It may be a bit too early for holiday music and decorations (okay, it 
definitely is), but it’s certainly not too early for marketers to get a jump on 
their holiday strategies. To help you get started, here’s our 2016 holiday 
planning checklist—and fine, we’ll say it. You should check it twice.

Read more ›

https://www.thinkwithgoogle.com/infographics/get-jump-on-holiday-marketing-plans-in-canada-with-this-checklist.html?utm_medium=email-d&utm_source=newsletter&utm_team=twg-canada&utm_campaign=20160831-twg-canada-monthly-edition-a&utm_content=article-2-txt-locl-ret

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"Mobile is where Canadians are": lessons from Catalyst's Jeff Lancaster

Catalyst, a Canadian digital marketing agency, recently wrapped up its 
third-annual survey on smartphone adoption and behaviour in Canada. Jeff 
Lancaster, CEO of Catalyst, pens this guest column, detailing what the research 
means for Canadian marketers and why “mobile is a must-have.”

Read more ›

https://www.thinkwithgoogle.com/articles/mobile-is-where-canadians-are-lessons-from-catalysts-jeff-lancaster.html?utm_medium=email-d&utm_source=newsletter&utm_team=twg-canada&utm_campaign=20160831-twg-canada-monthly-edition-a&utm_content=article-3-txt-mobl-adv

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Amex Canada discovers 68% more mobile-driven conversions with cross-device 
measurement

What if you discovered one of your media channels was 68% more productive than 
you thought? American Express Canada realized just how important mobile was 
after working with its agency, Mindshare Canada, and DoubleClick to accurately 
measure cross-device conversions.

Read more ›

https://www.thinkwithgoogle.com/case-studies/amex-canada-discovers-more-mobile-driven-conversions-cross-device-measurement.html?utm_medium=email-d&utm_source=newsletter&utm_team=twg-canada&utm_campaign=20160831-twg-canada-monthly-edition-a&utm_content=article-4-txt-mmnt-fin

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Canadian YouTube Ads Leaderboard: July 2016

John Cena and Cricket top this edition of the Canadian YouTube Ads Leaderboard 
<https://www.thinkwithgoogle.com/platforms/video/leaderboards/ca-youtube-leaderboard-july-2016.html?utm_medium=email-d&utm_source=newsletter&utm_team=twg-canada&utm_campaign=20160831-twg-canada-monthly-edition-a&utm_content=article-5-txt-vdeo-adv>.
 Check out what other brands are doing to gain attention and engagement in 
Canada this month.

Read more ›

https://www.thinkwithgoogle.com/platforms/video/leaderboards/ca-youtube-leaderboard-july-2016.html?utm_medium=email-d&utm_source=newsletter&utm_team=twg-canada&utm_campaign=20160831-twg-canada-monthly-edition-a&utm_content=article-5-txt-vdeo-adv

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