Shouldn't it be -40 because tracking/targeting is opt-out? Invading your 
privacy should be opt-in to get a positive score.

At best opt-out should only reduce the negative score.

On Friday, 5 September 2014 14:14:36 UTC+1, Michiel de Jong  wrote:
> Giving "personalized ads are opt-out" a [good] score of +40 in the 'track' 
> topic
> 
> On Friday, May 10, 2013 7:35:04 PM UTC+2, Robin Monks wrote:
> You have a variety of tools to
> control cookies and similar technologies, including:
> 
> 
>  Browser
>      controls to block and delete cookies;
>  Advertising controls, including Microsoft's controls at 
> http://choice.live.com/advertisementchoice/, to opt out of receiving 
> behaviorally targeted ads; and
>  Controls
>      from some analytics providers to opt out of data collection in web
>      beacons.
> 
> 
> 
>  
> 
> 
> From <http://www.microsoft.com/privacystatement/en-us/core/default.aspx> 

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