Afternoon punters!

Below is an article. Please have a read.

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One Step Beyond Too Far?

Ageing nutty boys across the country may be shaking in their boots at the
very thought of it. The once carefree youths of the 1980's have since grown
out of their pork-pie hats and Fred Perry tops, and exchanged them for
mortgages, wives, sometimes children, and a quiet pint on a Sunday
afternoon down the local pub. Yet on the crest of the semi-commercial trend
of un-inspired West End shows like AbbaMania,  Taboo and We Will Rock You,
the 80's pop band MADNESS have wandered into that most sacred of arena's ?
the Theatre.


OUR HOUSE claims to be "the first new musical in decades which celebrates
London". It goes on to be described as "a pacey, hilarious and often
touchingly romantic journey through one boy's London life. " Which is what
it is. It is the story of Joe and his girlfriend Sarah who live in London,
and follows the two very different courses his life could have taken
following a petty crime. It is essentially a love story to the backdrop of
Madness' hit songs.


But just how seriously can we take this as an attempt at creative
theatricals, rather than just another attempt at fleecing the pockets of
the fans, or the execution of a massive marketing strategy? If we take a
look at Madness' recent history, we can see that they have played four
final farewell concerts in London's Finsbury Park. In between that they
have released no less than five 'Greatest Hits' albums, all of which were
the same album but with a different cover.


Coupled with this, their serious but failed attempt to break back into the
UK music scene in 1999 with the release of their last album Wonderful,
various promotional TV appearances including performances on Top of the
Pops. Sandwiched between a US West Coast rapper and your typical
squeaky-clean boy band, did not do them any favours as "everyone's
favourite band". Indeed, they were largely greeted by a chorus of "Who are
these old blokes?" by the TOTP audience to "What ARE they trying to do?" by
the people in the crowd at Jools Holland's Late Night Show.


Apathy and bewilderment has been by far the most common response by those
who agree that they were good in their day, but should really be sunning it
up in the Bahamas by now with a Tequila Sunrise and an unfeasibly large
cigar.


The truth is though, that had Madness been doing it all for the first time
in 2002, then they would undoubtedly all have become millionaires
overnight. Unfortunately for them, in 1979 the music scene was slightly
different. It cost 20p for a 7" single compared to �3.49 for the CD
equivalent today. Back then, you had to sell about 300,000 copied of a
single to challenge for the coveted Number 1 slot. These days you can sell
10,000 copies and be in with a chance.


This, of course, is not a reflection on Madness' talent or marketability.
It is, however, a sad indictment of the music industry as a whole
throughout the UK today. Honest, hard working bands, which wrote and
performed their own songs, are no longer looked upon as a requirement to
the invisible men who sit up top locked in their grey offices, deciding
what the nation should listen to. Bands are not even picked any more based
on the appeal factor to the 13 - 18 age group. Nor are they picked for
their rebellious qualities. Instead they are plucked from dance lessons,
acting courses and singing lessons, they are then transformed into
'talents' (sic) by the amazing use of make-up and mixing rooms with the
sole aim of producing unoriginal, dispassionate and empty songs about love.
There is no heart or soul in it. Freedom of choice is not a reality any
more.

Madness however, have written two new songs for the musical, to coincide
with another re-release of their original hits package, and a UK tour this
Christmas - another spin-off from the greasy marketing machine. All of this
points to a level of greed that we are already used to from the studio fat
cats, but it also makes Madness look like greedy has-beens, squeezing every
drop of money from the remnants of a once great nutty empire.

While Madness were indeed the first band of the 80's to reform back in 1992
(for a one-off concert that went on and on for 6 years), they have long
since lost their original innocent nutty charm. Many of them are bald or
overweight, and some look like they have just been released from a long
stretch in prison.

They were however great at what they did. They wrote catchy, sometimes
timeless tunes with lyrics that actually meant something to the youth of
the day. Songs about growing up, buying your first condom and criminal
activity were all there. And as they grew more mature, songs reflecting the
social state of the country became written and performed about. There is no
doubt that Madness were very conscious of the world about them, and they
sang about what they saw and felt in an original and exciting way, managing
to fill dance halls and gig venues along the way with foot stomping
regularity.

So will this show be any different from the rest? Well it's not a
celebration of their musical appeal ? that is being done at Christmas over
nine gigs in the UK. At least the story is original and there are two fresh
new songs to add into the equation. Indeed, writer Tim Firth, who's
previous work include TV's Preston Front, said: "I really wanted the songs
to do more than just be sung. It is more a workout for the catalogue of
Madness songs rather than just a fly-by of them."

Michael Jibson who is to play Joe is reputed to be a star in the making,
though how he and the rest of the young unknown's will perform the various
Madness songs chosen for the musical, will remain to be seen.

The one other factor that should be really worrying the pot-bellied nutty
boys of yesteryear, is whether there is still an appetite for Madness and
their songs any more in the increasingly saturated market of 80's
revivalists. The Theatre critics are never far away from a show of this
type, and if the numbers don't add up, or indeed the performances, then the
teeth will be flashed, and the nails will become long.


OUR HOUSE previews at the Cambridge Theatre London from October 2nd 2002.


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Regards,


Mr.G




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