The Zionized news media is there to promote the Luciferian agenda with lies
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Subject: Poll News media's credibility plunges to new low - Earthlink - Main
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  [I never did believe the joozpapers and the other joozmedia.] 

 

 

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Poll: News media's credibility plunges to new low

September 14, 2009 12:20 AM EDT

SAN FRANCISCO - The news media's credibility is sagging along with its
revenue.

Nearly two-thirds of Americans think the news stories they read, hear and
watch are frequently inaccurate, according to a poll released Sunday by the
Pew Research Center for the People & the Press. That marks the highest level
of skepticism recorded since 1985, when this study of public perceptions of
the media was first done.

The poll didn't distinguish between Internet bloggers and reporters employed
by newspapers and broadcasters, leaving the definition of "news media" up to
each individual who was questioned. The survey polled 1,506 adults on the
phone in late July.

The survey found that 63 percent of the respondents thought the information
they get from the media was often off base. In Pew Research's previous
survey, in 2007, 53 percent of the people expressed that doubt about
accuracy.

The findings indicate U.S. newspapers and broadcasters could be alienating
the audiences they are struggling to keep as they try to survive financial
turmoil. Pew Research didn't attempt to gauge how shrinking newspapers,
reduced staffs and other cutbacks at news organizations are affecting
people's perceptions, although the reductions probably haven't helped, said
Michael Dimock, an associate director for the center.

The financial problems mainly stem from a steep decline in the ad sales that
generate most of the media's revenue. Newspapers' print editions have been
losing readers to the Internet, and broadcasters' audiences are fragmenting
in an age of cable TV and satellite radio.

Newspaper ad sales plunged by 29 percent, or nearly $5.5 billion, during the
first half of this year, according to the Newspaper Association of America.
TV ad revenue on broadcast stations dropped by 12 percent, or nearly $3
billion, during the same period, according to the Television Bureau of
Advertising. Radio advertising fell by 23 percent, or $2.3 billion,
according to the Radio Advertising Bureau.

The budget squeeze "means facts don't get checked as carefully as they
should," according to Bill Keller, executive editor of The New York Times.

But he still believes many media outlets still go to great lengths to get
the facts right and own up to their mistakes when the information is wrong.

"The great flood that goes under the heading `news media' has been poisoned
by junk blogs, gossip sheets, shout radio and cable-TV partisans that don't
deserve to be trusted," Keller told The Associated Press in an e-mail.

The Internet also has made it easier to research information and find errors
in news stories, said Kathleen Carroll, the AP's executive editor. And the
Web's discussion boards and community forums spread word of mistakes when
they're found.

Carroll hopes the increased scrutiny and accountability fostered by the
Internet will lead to better journalism.

"We're in the early stages of a changing relationship between news
organizations and consumers, who are becoming much more vocal about what
they like, what they don't and what they want to know," Carroll wrote in a
statement. "It's not always pretty or pleasant, but that engagement can and
does help improve coverage."

The public's trust in the news media began to deteriorate long before the
industry's finances began to droop and the Internet hatched more competition
- as well as more gossip and speculation.

With few exceptions, the news media's credibility has been eroding since
1985. Back then, 55 percent of the respondents believed newspapers and
broadcasters generally got things right.

By 1999, the figure had fallen to 37 percent. The only time the Pew survey
recorded a significant shift in the media's favor was in November 2001, when
46 percent said they believed news stories were accurate. Dimock attributes
the anomaly to the sense of goodwill that permeated the United States after
the September 2001 terrorist attacks.

The most recent poll found just 29 percent believed news reports had the
facts straight. (Eight percent said they didn't know.)

Similarly, only 26 percent of the respondents said the press is careful to
avoid bias. The figure was 36 percent in 1985.

As has been the case for years, television remains the most popular news
source. The poll found 71 percent of people depend on TV for national and
international news. Some 42 percent said they relied on the Internet, 33
percent turned to newspapers and 21 percent tuned into the radio. (The
figures don't add to up 100 percent because some people cited more than one
medium.)

A decade ago, only 6 percent of the survey participants said they leaned on
the Web for their national and international news while 42 percent relied on
newspapers. (TV also led in 1999, at 82 percent).

The poll didn't try to determine whether the people who cited the Internet
as their primary news source were reading Web sites run by newspapers and
broadcasters.

Television also is the leading outlet for local news, with 64 percent
relying on that medium. Newspapers ranked as the second-most popular source
for local news at 41 percent, trailed by radio at 18 percent and the
Internet at 17 percent. In this case as well, people could name more than
one source.

Even as more people than ever don't believe everything in the news, Pew
found that the public still seems to value the media. When asked how they
would feel about a news outlet closing, 82 percent said it would be an
important loss if there were no local TV news and 74 percent said it would
be a major blow to lose their local newspaper.

Keller suspects many people cherish the newspaper they read or TV news
program that they watch.

"Just as polls routinely show that people hold Congress in low esteem but
tend to like their own congressman, I think the public is suspicious of the
media in general but tends to trust the particular news organization they
turn to for news," Keller wrote.

---

On The Net:

Pew Research Center:

http://people-press.org

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