Mnyb wrote: > Was it not 100$ and we all had a laugh ? Well looking at the forum post it is just a bit of injection moulded plastic! The big cost is tooling up (creating the mould).
There are a few injection moulding estimators on the web. Using a US based company, and taking a pessimistic view that the part is deemed to be "complex" requiring a "very high precision" and "high gloss polish" then it would cost about $52,000 to tool up. So it really does depend on how many you think you could sell. A short run of 1,000 would cost around $57 each but a run of 10,000 only about $10 each. I have no idea about demand, but I think at most you would sell low single figures of thousands worldwide. My guess is that a stock of around 5,000 would probably be all Logitech needed which comes out at around $15 a pop. Now adding in a 50% markup for profit and to cover the risk you don't sell as many as you thought (meaning you would break even if you sold 3,500) that gives a wholesale price of $22.50. Add the usual distribution and retailers markup of around 100% you get to just under $50 a pop - less if you sold direct through the Logitech on-line channels. However, if they have sold, say 100,000 Touches (not sure, just a pure guess) they could have put one in the box at an extra $5 cost. Personally I think that would have been their best policy. As an after-market extra it would have been a risky call. The Touch is not part of an integrated multi-room system with wall mounted controllers, speakers, amps etc, so it would only really be popular with the DIY fraternity rather than professional installers who make up the bulk of buyers of this kind of part. So it really would have been a case of package it as a standard part or not bother. Clearly Logitech took the less brave decision! ------------------------------------------------------------------------ TheLastMan's Profile: http://forums.slimdevices.com/member.php?userid=16021 View this thread: http://forums.slimdevices.com/showthread.php?t=95571 _______________________________________________ Touch mailing list [email protected] http://lists.slimdevices.com/mailman/listinfo/touch
