CALLING PARTY PAYS

[Bill Stavros]

IQPC presents...
   A powerful two-day conference on...

CALLING  PARTY PAYS

     An impartial forum to help you assess the challenges and
opportunities & 
analyze the costs/benefits of this billing service that allows callers
to accept charges 
when contacting wireless customers. 

December 10-12, 1997 *The Watergate Hotel  *Washington D.C. 

SOME OF THE ISSUES TO BE ADDRESSED: 
· Developing wireless/wireline partnerships to introduce and promote CPP
· Planning and coordinating a full-scale market launch
· Creating a positive perception and public awareness of CPP
· The impact on pricing and rate plans
· Regulatory hurdles at the state level 
· Controlling revenue “leakage”
· The limitations of switch-based technologies and the role of Advanced
Intelligent Networks in facilitating billing & settlements
· Obvious and hidden costs associated with deploying AIN
· Progress in arriving at: a uniform definition of CPP, a uniform
identification of a CPP call, and consistent operating procedures
· The challenges and costs of overcoming a non-ubiquitous network

FEATURING PRESENTATIONS FROM:

A special luncheon keynote address by:
Daniel Phython
The newly appointed FCC Chief of the Wireless Telecommunications Bureau

also:  
· AirTouch Cellular’s Sonja Hongisto: First-Hand Insights from a CPP
Pioneer
· US West’s Tracey Sewald: Developing Wireless/Wireline Campaign to
Promote CPP Service
· Prudential Security’s Michael Elling: A Wall Street Perspective


FOR MORE INFORMATION, 
         E-MAIL bstav...@planet.net