I mean the advertising presentation. The flood of black behind floating, rotating product shot is the whole iPhone aesthetic. Except Apple was smart enough to include a hand holding the product to give scale. You can't even tell how big the Foleo is until you've seen the intro, then the descriptions and watched the entire video of Hawkins before finally seeing it held, breifly, at the bottom of the screen. Yet scale is one of the most imoportant aspects of this product.
If they are calling this is a new product catagory, why use an advertising prsentation that looks like, and is more suitable to the iPhone? They got blinded into marketing this as if it were the iPhone when they ought to be emphasising what is unique about it: the scale, the weight, etc. What about the instantaneousness? Why show this mysterious, gradually appearing object that eventually opens up to show nothing more than a screen and keyboard? Its what 90% of us look at all day! What a let down. The iPhone is completely new looking, so that kind of aesthetic really sells the product. In this case its a let down. And if instantaneousness is one of the important aspects of the device why not use an aesthethic that reflects it? They are blinded by the iPhone appeal and nelecting the potential uniqueness of this product. Still not sure if I'd buy one. But, I do love my Stowaway keyboard, and if this is light-weight and small enough to keep in my bag all day, I may be interested. -----Original Message----- From: Roger Prokic <[EMAIL PROTECTED]> Subj: RE: [Treo] New Palm Foleo Date: Thu May 31, 2007 8:05 am Size: 922 bytes To: [email protected] Which Apple product? I don't remember any of late that looked like this presentation. --- Roger Prokic Baltimore, Maryland USA -=[ This email was sent from a Palm Treo 680 palm computer using SnapperMail Enterprise Edition v2.3.7.01 ]=- ....... Original Message ....... On Wed, 30 May 2007 23:14:50 -0400 Bill Motzing <[EMAIL PROTECTED]> wrote: --- message truncated ---
