Yep, you gotta play on their fears a little to get the to fork over the cash.
You bring up a good point that I haven't yet worked out a complete solution for.... How to successfully sell without scaring them or making them feel threatened. However, it is a potential danger - especially business (my main interest as customers). They need to know and get it locked down to a reasonable level.
It should be noted that a guy went to jail not too long ago by approaching an area hospital with an offer to help secure their wireless network that he had found was wide open. Not sure if he was convicted, but he was brought up on charges:
http://www.wral.com/news/2465963/detail.html
The security industry does not need to be all about fear, uncertainty, and doubt.
Mike -- TriLUG mailing list : http://www.trilug.org/mailman/listinfo/trilug TriLUG Organizational FAQ : http://trilug.org/faq/ TriLUG Member Services FAQ : http://members.trilug.org/services_faq/ TriLUG PGP Keyring : http://trilug.org/~chrish/trilug.asc
