This isn't really an issue with having "no branding" but rather with not being a "name brand." Your bank would not know what "Icecat" or "Iceweasel" or probably even "Seamonkey" is (they all use the same Mozilla rendering engine). It's their fault they hired an incompetent web developer who doesn't know that "Gecko is Gecko".

Optimally we'd all just use the Firefox branding, as this would cause the least confusion for users. However, Mozilla's trademark policy expressly forbids it in the case of Trisquel.

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