It has to do with regulation of the airwaves. Companies can't release computers or chips that can be used illegally. The question is what do the regulation require. The FCC says free firmware is ok. Other governments may not and if that occurs and a chipset manufacturer is targeting that particular market it ruins it for everybody.

Your business matters to us because it sustains us. While your purchases won't convince Atheros or any other company to release their firmware under a free software license our influence can change that. We impact sales of devices with Atheros's chipsets. We have to convey a financial importance to Atheros. Showing them the numbers will make the difference. When we refuse to ship devices with non-free firmware our customers shop elsewhere. They buy non-atheros chipsets. For one USB chipset Atheros has lost sales in the hundreds of thousands in the past several months. More than enough dough to make an argument for funding a developer to work on free software drivers and firmware full time.

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