From personal experience, what drives users away is fear from the unknown. "Normal" users do not want to tweak their desktop. They just use what works and what they know how to use. I tried to convince my dad several times to use GNU/Linux but he always repeats: "I don't know how to use that". He doesn't care about it. He's so tied to the operating system that he once made a folder with executables several years ago and uses the same software several years later like he's still using obsolete things like Acrobat 5.0 (released in 2002) just because it does the job. OTOH my mother started with computers using Trisquel and is used to the icons on desktop and the browser icon beside the home folder. If I remove the icon or move the panel to the top she will throw a complaint. Like I stated in a previous topic, I am against duplicate efforts like five hundred distros. In the end they will all have their own bugs and incompatibilities.

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