Whether they are free software or not, you do have to admit that it is
rewarding to see so many GNU/Linux users spending money to buy software
whether through the Indie Bundle page or Ubuntu Software Center. In some
situations, they are paying more than Windows and Mac users and people get to
set their price!
Whenever you have success stories like this, I opens up the eyes of the big
publishers to give the ecosystem a chance and improve the commercial image of
the GNU/Linux distros. To many companies, it is still viewed as a "we want
everything for free and we want our GPL licenses to infect everything it
touches forcing us to release software that lessons our competitive
advantage" attitude.
To quote from the horse's bearded mouth about Steam:
https://www.fsf.org/blogs/rms/nonfree-drmd-games-on-gnu-linux-good-or-bad
"I suppose that availability of popular nonfree programs on GNU/Linux can
boost adoption of the system."