The OEM is basically the default if the system manufacturer (assembler really, almost nobody manufactures anything these days beyond a handful of companies for any particular product type and even then there are hundreds of companies involved in the chain to any finished product). So basically HP, Dell, whoever would modify the BIOS and put in the brand here. This is a generic board that would be used by system manufacturers. The small ones will definitely leave it as is. Little bit bigger operations would put there logo in, make adjustments to various things here, etc.

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