Many sites use Museo Sans because the company that makes it gives away one of the font weights for free. It is free as in "we are temporarily giving you access rights" hoping you like it so much that you license the rest. It does not use an open license either.

A lot of sites use Proxima Nova and Benton Sans, which is also non-free but the Lato font face comes close. Its not as polished as those too, but its under the SIL Open Font License 1.1 and is available for download and Google's Webfonts service.

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