The best alternative designation that I know of, is "British Brainwashing
Corporation"...
Concerning the pressure, I think that the best thing to do is to just stop
funding them, and construct our own alternative media organizations.
But, if you want an English-language equivalent, that actually says the
truth, you have the Russian State-funded "Russia Today" channel, which is
very good, but that centres itself on /international/ issues:
http://rt.com/
http://www.youtube.com/watch?v=726l20Uo3fs
It's the only State-sponsored channel that I bother watching.
(And the only one before which I would consider pressuring for that.)