Good thoughts fellows. I'd like to contribute something. I'm already sorry for a lenghty answer, but I hope it give some insight.

a Previous thread here shows that many of us have switched to free software step-by-step, many small steps after another, so I'd suggest using that strategy. Show them small things that are relevant /to them/. Be cautious, because those things and tasks are likely to be completely different than what's nice and neat for you.. so take a note on what tasks and how they perform, look for alternatives and play around with those programs yourself, so you can support their experience.

Please keep in mind that many users don't mind about the four freedoms. I found out that the best way for those who value practicality, is to show them the aspects of free software in practice. The ethical issue is harder. There's no pushing it. Just let the question "why would anyone make this software and give it out for no money?" arise, and then address that with your reasoning the way they might understand.

One day my father asked about copying Vinyls and C-tapes to a computer, if that's possible. I teach my father to use audacity. Not all the bells and whistles of it, but a very basic set of tools and concepts he already understands from the analog world. He already knows the equalizer, amplifier, selection removal, zooming and exporting to file. He knows the practical, or sound difference between lossy and lossless audio files.

Sure you could do all these things with proprietary software, but these programs tend to bug, nag and wear off. You often are required to tell the dev you're using it, paying for it, and throwing it away when it wears off.

What's neat in this software for him is the fact he's completely libre and allowed to use old version of this "sound thing" on his old laptop. It doesn't nag, brag or bug him about anything irrelevant. It just does what he tells it to do.

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