[Companies like Oracle, Google, etc., are] "morally obliged to contribute something back to the [free software] community - or, otherwise, they would be left with a (very) bad public image (which could have a significant effect on their profits)." - Fernando. [Square brackets are mine]

I don't think enough people think about free software, to hurt those companies' income. I don't think that they feel pressure to contribute to this social cause for the reason that you said.

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