1) There at least used to be a way to make custom key bindings hidden
somewhere in the system settings. (If that's gone we can use the xbindkeys
command from the package with the same name) Once you find it you could
install the xdotool package and bind up arrow to the command "xdotool key Up"
(The other key names are unsurprisingly Down,Left and Right)
2) What's your output offind /sys -iname brightness