tdlnx asks:
"Is it so bad that the person is borrowing your content? I'm not sure of the exact details, but is the content something that could easily be published under a CC or GNU FDL (Not sure if that would be a good license for digital content, so it may not be the best choice.) license? Is the context in which the content is being published unethical or misrepresenting you? Maybe I'm a lot more lax with content I create but I believe it is good to use a CC license or even donate it to the public domain so others can benefit."

In this particular instance, the user was using my photographs and description to represent his item and to promote higher bids than he might otherwise get. This has happened before, and for the same model item but by a different seller. As you ought to know, condition matters a great deal to the bidders, so my data, left on my website for information purposes (item sold long ago) was used for a commercial purpose and to misrepresent the seller's item, which he could have just as well photographed with his own camera.

In another instance, my company sold a large instrument, which the buyer had taken apart and packed by a reputable third party. Years later, the buyers attempted to auction the instrument, but they used pictures which we had made for the original sale, that showed the instrument assembled and in working condition, to represent that instrument in the auction, when they actually had never reassembled the instrument. I objected, and they cancelled that auction. We would have suffered criticism if an unsuspecting bidder found that he had bought a pile of boxes of parts instead of what he saw in our photographs.

Free S/W is another matter. It's created and used by one person and donated with the appropriate license for others to use freely, even for commerical purposes, but it cannot be sold without including that same sourcecode and appropriate license. Trisquel/GNU DVD's are good examples of this laudable practice. With the all important sourcecode, every copy can be evaluated by subsequent users.

In an Internet auction, all there is for the bidder to rely on is the seller's representation of the item, and if that representation is false (for another item that is different from the actual item in the bid sale) then I will object to the use of my copyrighted material. U.S. copyright law and the internet auction sites support me on this.

I'm still looking for a way of detecting those copyright transgressions.

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