In if helps, please keep in mind that the awards are very different.
The Advancement of Free Software award is given to a single person that "who has made a great contribution to the progress and development of free software, through activities that accord with the spirit of free software": https://www.fsf.org/awards/fs-award
The Free Software Award for Projects of Social Benefit is given to a project or, not a person for "applying free software, or the ideas of the free software movement, in a project that intentionally and significantly benefits society in other aspects of life."
To help draw some contrast and help explain the differences further, consider this: The first winner of the The Advancement of Free Software award was Theo de Raadt for his work on free software: OpenBSD and OpenSSH.
The first winner of the Free Software Award for Projects of Social Benefit was Wikipedia. Wikipedia uses free software but their focus is outside of free software (to help human knowledge by making a free encyclopedia i.e. "a project that intentionally and significantly benefits society ***in other aspects of life.***")
And so, Rubén and Francis would be eligible for the Advancement of Free Software award but not the the Free Software Award for Projects of Social Benefit because their focus isn't outside of free software like, say, Wikipedia is.
Hope this helps keeps things straight. :)
