Heh, that might be true - maybe it is more American.
And yeah, the "cure cancer" part is the lure/bait - to make people continue reading, spike an interest (who doesn't want to help cure cancer?), but it's sort of a bad bait with the fact that there's no free software project for it.. then again, if it started with "do you want to help simulate the chemicals origin of life on Earth?" - how many people do you think would fall for that? Only enthusiast/specially interested, I'd argue.
