Thunderbird was re-branded on Trisquel because of Mozilla's trademark terms (specifically the part that forbids commercial distribution). The re-branding of Firefox is mainly for this reason as well. I don't get the reasoning used by the Debian team:[1]

> We are building our own binaries and not using Mozilla's "unaltered binaries", so that clause (which BTW I hate and consider cause for the non-free-ness of upstream binaries) doesn't apply to us.

Mozilla's trademark policy doesn't say anything about permitting use of the mark with unaltered versions of Firefox you compile yourself, but the only place where it gives permission to use the mark at all is for these "unaltered binaries" that the author of that email claims is not applicable to what Debian is doing. That just doesn't add up to me. I would imagine the clause forbidding commercial distribution would apply to Debian's builds, or that the trademark policy would forbid using the mark on the builds at all. But they seem to be interpreting the policy as giving them broader permissions, somehow.

[1] https://bugs.debian.org/cgi-bin/bugreport.cgi?bug=815006#15

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