I would argue most people need a little bit of direction. Most people I have spoken to accept the value of privacy, and then I ask them why they are still using the internet as they always have. So then they become interested in what they can do. Little things to start with, such as using DuckDuckGo and Mozilla Firefox over Google Chrome. Then they become more curious. The point is that it is best not to criticise them for not using privacy-friendly services. It is best to make them care, so that they find their own way. Of course, some people are stubborn and prefer the newest shiny gadget over a minimal amount of privacy, but there are fewer people than is perhaps obvious.

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