Would be nice with a new crowd funded feature length documentary to go viral,
but a lot of resources exist already.
Simply sharing this introduction video:
https://www.fsf.org/blogs/rms/20140407-geneva-tedx-talk-free-software-free-society/
coupled with this book by rms: https://www.gnu.org/doc/fsfs3-hardcover.pdf
would do much if a lot of people participated. Sharing download links in
social media, schools and universities could reach far.
Plenty of more stuff here: https://www.fsf.org/resources/
