Do everything that you can to spread the word, but this trend you're seeing is not unusual. The times most people tend to donate are at the start of the campaign, when it was just announced and there's excitement, and toward the end of the campaign, if it gathered a substantial portion of its goal, because it's more certain that the campaign is going to succeed. There's normally a decline in the middle of the campaign.

The most important thing is for most of the goal to be reached by the last week, so that people see it as almost there rather than seeing it as a failure during that critical time frame.

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