Yes, this Ars writer is serious. These are basically the arguments that Berners-Lee and the other people supporting this within the W3C are making.

"Frankly, I don't think the article is "wrong" per se in stating that it would be a defeat for the open web if it was abandoned in favour of DRM-compatible "walled gardens" becoming almost ubiquitous, nor in saying that failing to adopt DRM as a web standard would likely lead to this."

I agree with the first part of this, but the second is just scaremongering, because there's just no reason to think it would happen. I've written about this on my blog:
https://www.coactivate.org/projects/disintermedia/blog/2015/09/07/mozilla-sells-out-firefox-users-for-market-share/

Firstly, There have always been popular content delivery networks that are not the web; radio, TV, CD/DVD/BluRay, game consoles, Napster, BitTorrent etc. The web is not fundamentally in competition with these. In fact, sharing information about the content delivered over these other platforms is one of the things that has driven the growth of the web (artist homepages, fan sites, IMDB, Discogs etc etc). DRM-crippled content delivered over the internet using software other than the browser is no threat to the usefulness of the web.

Second, the proliferation of platform-specific apps would create huge extra costs for the companies maintaining them, compared to maintaining one mobile-friendly HTML5 website. That's precisely why they are trying to push crippleware into HTML; to save themselves money. In contrast to what the Ars writer claims, keeping crippleware out of the browser is more likely to force the media gatekeepers to consider "unprotected" (ie copy friendly) distribution.

Since all the major browser vendors have already built in the EME crippleware unit, it doesn't really matter from a practical perspective whether its in the official HTML spec or not. But it remains symbolically important that the W3C doesn't formally endorse a standard that can't be implemented in free code software. Amongst other things, it means the DRM-promoters can't accuse free browsers that don't implement EME of not properly supporting the HTML5 standard.

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