Examples are bright red and bright blue, bright green and bright orange, turquoise and green, aqua and magenta. Chances are if you're site is not XHTML compliant; it looks terrible to me right now. Although its mysteries rival the pyramid on the dollar bill, for the purposes of this article, we only care about three simple ideas. Can you name two definitive things they do? While this may seem to be an extraneous expense at first, careful analysis will show that it is not only worthwhile, but a necessary investment as part of your overall marketing strategy. Even if you personally could care less about color, chances are that a significant percentage of your clients react strongly to it. Google (and other similar search engines) can be an excellent resource for increased traffic, but only if your site appears at the top of the search results. If your brainstorming was productive, you will likely have a long list of wonderful things to include, but be careful not to get carried away. Chances are you've heard this before, or maybe you've even said it yourself. Right now think of me as a user who is ready to buy a widget. Why Use XHTML on Your Website? One, you want to avoid putting colors next to each other that are at 90-degree. In all cases your site needs to look good, and in all cases your site needs to function properly. , since the results will tend to be a little easier to browse than Google. When text is bulleted, what bullet is used, how much is it indented, and how far apart is the bulleted text? ) and then take a good, honest look at how it will fit into your business plan. Get around ten different plans from potential providers and do a thorough comparison based on your needs and your budget. Web customers, as a general rule, have short attention spans, and will rarely make purchases on a confusing site. In the long run, it is a much more efficient use of resources to let a professional handle your web design. Virtually any HTML element can be controlled by CSS. In other words, be sure that your HTML can stand by itself if necessary. This list generally appears before the regular search results, and therefore can be another valuable marketing tool. Remember, logo design is a crucial element to your general marketing strategy. They will work with you to come up with a design that fits your needs, and will often save you quite a bit of headache. Generally speaking, a white background with black text or dark text (dark purple, dark blue) is the easiest to read. ) and then take a good, honest look at how it will fit into your business plan.
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